A Personal Note From Me

First, I want to say a heartfelt thank you to everyone who has been in touch and told me how much you’re looking forward to shopping AVIKA online tomorrow from 18:00hrs, UK time and seeing our new capsule collection. Your messages and support have meant more to me than you probably realise.

Getting this website ready to launch has been a journey in itself. I’ve been working incredibly hard behind the scenes, building and preparing so much of it myself while balancing my part-time work, home life and all the everyday responsibilities that come with it.

And I have to say — I’m proud of myself.

Seeing everything finally come together and looking the way I imagined feels incredibly rewarding. There have been long days and late nights, but seeing AVIKA entering this new chapter makes all of that work worthwhile.

Taking AVIKA Home

At the same time, I’ve been working on something else very close to my heart — AVIKA Thailand.

I feel that now is the right time to take AVIKA home and begin building a new chapter for the brand in Thailand. I’ve also been incredibly fortunate to find people who understand the direction I want to take.

Fluke Raybi, our AVIKA Men presenter, is helping introduce the personality and style behind our men’s jewellery collection and share AVIKA with a new audience.

Fluke’s first professional photoshoot — and he was a natural. ✨ I saw something special in him, and he brought AVIKA Men to life beautifully. I couldn’t be prouder of the result.

And Indy, my assistant, supports AVIKA across many different roles. From creating beautiful content to exploring younger, fresher styling ideas, Indy is helping me understand and connect with the new generation of customers I hope to reach back home.

Building the right team has reminded me of something I strongly believe:

Set your dreams high, make your goals achievable, surround yourself with a strong team — and suddenly, what once seemed impossible begins to feel possible.

There is still a long way to go, and I know there will be plenty to learn along the way. But this time, I feel that AVIKA is moving forward with new energy, new people and a clearer vision.

The name AVIKA means “the first sunray”, and perhaps that meaning feels more special to me now than ever.

As I begin this new chapter, I hope AVIKA continues to bring that bright, warm first ray of sunshine into my life — and into the lives of the people who wear our jewellery.

Thank you for being here, for supporting my designs and for continuing this journey with me.

Dream bigger. Shine brighter.

A new chapter. A renewed AVIKA. Always with you.